The underrated coastal city with markets and cheap seafood that's 24C in October

If you're planning your next adventure and craving a new and underrated seaside spot, it's time to let Essaouira, Morocco's coastal gem, steal the spotlight.

Forget the historic charm of Marrakech or the Sahara's dramatic dunes — Essaouira offers different magic. Often overlooked by the typical tourist crowd, this windswept seaside town on Morocco's Atlantic coast feels like a well-kept secret.

The coastal city of Essaouira is perched on the blustery Atlantic coast and features an active fishing port and a UNESCO World Heritage site medina. The city is famous for its chilled vibes, ramparts, historic port, and colourful markets where neighbourhood cats roam freely.

Known as the ‘Wind City of Africa’, it’s a haven for windsurfers, especially between April and November, when the winds are in full force. But you don’t need to be an adrenaline junkie to fall in love with this place.

With its art-filled alleyways, sunlit squares, and spice-scented streets, Essaouira is perfect for anyone looking for a slice of authentic Moroccan life, minus the hefty price tag.

What to see and do in Essaouira

Essaouira may be a small coastal town, but it's packed with things to see and do, and you'll quickly realise that a single day here is far from enough.

With a mix of history, art, and nature, this coastal spot offers a vibrant range of activities for travellers seeking a deeper dive into Moroccan culture.

The Skala de la Ville: Walk the Ramparts

No visit to Essaouira would be complete without exploring the Skala de la Ville, the ancient defensive walls that once protected the town from pirates and invaders. Stretching along the oceanfront, these fortified ramparts are home to bronze cannons that have stood the test of time since the 18th century.

Not only are they a slice of Essaouira’s military history, but they also offer epic views over the crashing Atlantic waves.

As you stroll along these battlements, you can spot where scenes from Game of Thrones were filmed.

Essaouira was the location for Astapor in Game of Thrones, another of the cities of Slaver's Bay that Daenerys successfully conquered.

Astapor is home to the Unsullied, the elite warrior-eunuchs who join Daenerys after she sacks the city. She tells them to kill their masters and subsequently asks them to fight for her as free men.

Several key Astapor scenes for season 3 were shot around the distinctive city walls and the port packed with bright blue boats.

In episode one of season 3, Daenerys’ ship arrives at Astapor after leaving Qarth, and she is given a tour of the Unsullied barracks by the Unsullied's owner, Kraznys mo Nakloz.

To walk in Khaleesi’s footsteps, head to the ramparts of the 18th-century Skala de la Ville, and you’ll find the arch that she walks through when she first enters Astapor and meets the Unsullied army and Missandei – who would become her closest advisor. You can also find the large circular port hole featured in one of the external location shots.

The harbour also had a starring role and was also featured in Episode 1 of Season 3 when Daenerys is almost assassinated on her way to meet Barristan Selmy, the former Lord Commander of the Kingsguard.

Bike along the coastline

One of the best ways to explore Essaouira and its surroundings is by hopping on a bike. The town’s laid-back atmosphere, wide-open spaces, and relatively flat terrain make cycling an ideal way to see the coastal sights and local culture.

Nanea Bike is a go-to option for bike rentals and tours in Essaouira. Located conveniently in town, they offer a variety of bikes to suit different kinds of adventures, including mountain bikes, electric bikes, and classic city bikes. The rental prices are reasonable, offering half-day, full-day, or multi-day rentals if you plan to explore more.

What’s great about Nanea Bike is its range of guided cycling tours catering to all fitness levels and interests. Popular tours include scenic rides through Essaouira’s forests, visits to Berber villages, or rides along the rugged Atlantic coastline.

These fun tours are a fantastic way to experience Essaouira's natural beauty while learning more about the local culture from knowledgeable guides. Plus, Nanea Bike also offers tailored private tours, so you can customise your route and explore at your own pace.

Art galleries and artisan workshops

Essaouira is a haven for artists and creatives, and its vibrant art scene is one of the town’s highlights. Countless galleries are scattered through the medina, showcasing everything from contemporary Moroccan art to traditional crafts.

The Galerie d’Art Damgaard is a must-visit. It’s one of the most famous galleries in town, promoting the works of Moroccan artists, many of whom draw inspiration from the town’s colours, rhythms, and textures.

Beyond the galleries are plenty of artisan workshops where you can see traditional crafts being made. Essaouira is known for its fine woodworking, particularly using thuya wood (a fragrant, golden wood native to Morocco) to create intricate boxes, chess sets, and furniture. Take a detour to one of the many workshops in the medina where artisans carefully handcraft these items.

The Essaouira citadel

Built by the Portuguese in the 16th century, the Essaouira Citadel is another historical highlight. The imposing fortress looms over the coast, offering panoramic views of the harbour and the Atlantic.

This structure was a strategic military post, and while it’s no longer used for defence, it’s a beautiful spot to soak up some history while enjoying the ocean breeze.

If you’re into photography, the citadel is a perfect spot for capturing the essence of Essaouira — the contrast of the rugged stone walls against the endless blue of the Atlantic makes for gorgeous photos.

Essaouira beach

Essaouira Beach is more than just a spot for windsurfers and kitesurfers — though they certainly flock here for good reason. The wide expanse of sand is perfect for a seaside stroll, a budget camel ride, or simply soaking up the sun with a good book.

For the more adventurous, windsurfing and kitesurfing lessons are available from local instructors, who can help beginners get their bearings.

And if you prefer something more laid-back, take in the vivid sunset, with the wind gently ruffling your hair and the horizon melting into pastel shades of pink and orange.

Souk Jdid: Explore Essaouira’s markets

No trip to Morocco is complete without diving into its market culture, and Essaouira’s Souk Jdid is an ideal place to do just that. Unlike the often overwhelming souks of larger cities like Marrakech, Essaouira’s market is more laid-back, making it easier to take your time and enjoy the shopping experience.

Wander through stalls piled high with spices, rugs, ceramics, and handmade textiles. This is the ideal spot to pick up souvenirs or gifts, particularly argan oil, produced locally.

The souk is also an excellent place to try fresh dates, olives, and nuts and to observe the local way of life as vendors and buyers haggle and chat.

Sidi Mohamed Ben Abdallah Museum: A cultural journey

For anyone interested in delving deeper into the history and culture of Essaouira, the Sidi Mohamed Ben Abdallah Museum is a must. Named after the city’s founder, this museum is housed in a beautifully restored 19th-century riad and offers a comprehensive look at Essaouira’s history.

You’ll find exhibitions on Berber culture, traditional clothing, and the town’s seafaring past. The museum also displays some fine examples of Moroccan pottery and carvings. It’s a quiet, reflective space that provides an in-depth look at Essaouira's multi-layered heritage.

Visit the Island of Mogador

Just off the coast of Essaouira lies the Iles Purpuraires, also known as the Island of Mogador. While much of the island is protected as a bird sanctuary (home to Eleanora’s falcons), you can take a boat tour around it or head out for a closer look if you’re lucky enough to visit during one of the rare open days.

The islands were historically important for the production of purple dye during Phoenician times, and you can still see ruins from the Portuguese period. It’s a fascinating side trip for history buffs or anyone interested in the natural beauty of Essaouira’s coastline.

What to eat in Essaouira

Regarding food in Essaouira, one word comes to mind: seafood. The town’s location on the Atlantic means the catch is always reasonably priced and fresh, and you’d be hard-pressed to find a better place to indulge in Morocco's incredible coastal bounty.

For an authentic Moroccan experience, the lively fish market near the port is an adventure in itself.

Here, you can pick out your fish of choice — sardines, sea bass, or octopus — and have it grilled on the spot at one of the nearby stalls. Simple, fresh, and utterly delicious.

For a more refined dining experience, head to La Table by Madada, a chic restaurant specialising in French-Moroccan fusion. Their seafood tagine, slow-cooked with aromatic spices, is the stuff of dreams.

If you’re looking for something more local, Le Chalet de la Plage is a great spot for a casual lunch by the sea. Their grilled lobster is an absolute must-try, and the views of the Atlantic aren’t bad either.

Vegetarians, don’t despair — while Essaouira is known for its seafood, Moroccan cuisine is rich in plant-based dishes too. Plenty of places will serve hearty vegetable tagines, fresh salads, and warm, fluffy Moroccan bread to mop it all up.

Where to stay

Essaouira’s accommodation options range from luxury riads to budget-friendly guesthouses, but they all have charm in common. Staying in a riad (a traditional Moroccan house with an interior garden or courtyard) is an experience you won’t miss.

They’re dotted all over the medina, offering an authentic taste of Moroccan life, complete with intricate tilework, ornate wooden doors, and friendly hosts who’ll treat you like family.

For luxury, consider L’Heure Bleue Palais, a five-star riad housed in an 18th-century palace. It’s a splurge, but the rooftop terrace panoramic views over the medina and the Atlantic make it worth every penny.

If you’re after something more budget-friendly, Riad Dar Maya is a lovely boutique option, blending traditional decor with modern comforts. And if you prefer a beachfront stay, Villa Maroc offers glorious sea views and easy access to the beach and the medina.

How to visit Essaouira

Direct Flights to Essaouira

If you're looking for a straightforward, no-hassle way to reach Essaouira, direct flights from London are available from easyJet, offering a quick and affordable route straight to the heart of Morocco's Atlantic coast.

These flights generally take around three to four hours, making Essaouira a convenient option for a long weekend getaway or a short coastal break in Morocco.

If you prefer more options or flexibility, it’s also possible to fly into Marrakech and then take a quick domestic flight or a scenic drive to Essaouira, which is around two and a half hours by car from Marrakech. Plenty of buses run regularly between Marrakech and Essaouira, so you can travel car-free.

Visiting Essaouira as Part of a Morocco Tour

If you'd rather leave the planning to the experts, Essaouira can also be visited as part of a wider Moroccan tour. Intrepid Travel, known for its immersive and sustainable travel experiences, offers several group tours, including a stop in Essaouira, perfect for those wanting to explore more Morocco in one trip.

One popular itinerary is Intrepid’s Best of Morocco tour, which spans around 15 days and takes travellers through some of the country’s most iconic destinations, including Marrakech, the Sahara Desert, Fez, and Essaouira.

During the tour, you’ll have ample time to explore the town’s famous medina, sample local seafood, and soak up the coastal vibes without worrying about logistics.

With all transport, accommodation, and local guides included, Intrepid’s tours are a fantastic option for those wanting a deeper and stress-free Moroccan experience.

Morocco travel tips

Currency: Morocco uses the Moroccan Dirham (MAD). Cash is king, so carry small denominations for souks and markets.

Haggle politely: Bargaining is expected in markets, but keep it friendly — it’s part of the culture!

Podcast: Listen to this episode of the Travel Goals Podcast to learn more about Morocco

Dress modestly: Especially in rural areas and religious sites, it’s respectful to cover shoulders and knees.

Bring sunscreen: The sun can be strong even in coastal areas like Essaouira. Keep hydrated and protect your skin.

Taxis: Use petit taxis for short trips, but agree on the fare before getting in, as most don’t use meters.

Language: French and Arabic are widely spoken. Knowing a few key phrases in either can go a long way.

Tap water: Stick to bottled water to avoid stomach troubles