IIM Sambalpur Unveils 'Udbhavanam', Establishes CoE On Product Management

Bengaluru: IIM Sambalpur has announced the inaugural edition of ‘Udbhavanam’, an innovative event dedicated to the future of product management.

The institute has also become the first institution in the country to establish a university chapter of the International Software Product Management Association (ISPMA).

Amid rising demand for expertise in product management, IIM Sambalpur has initiated this event, which resulted in establishment of Center of excellence, spearheaded by the AlphaBeta – in collaboration with the International Software Product Management Association (ISPMA), with the theme of the event “Future-Ready Products: Mastering Innovation in Product Management.”

Commenting on the launch, Mahadeo Jaiswal, Director, IIM Sambalpur said, “India is set to become the epicenter of product management, fostering innovation and entrepreneurship through platform-based models and cutting-edge technologies like AI. By embracing our core values of innovation, integrity, and inclusiveness, we are building centers of excellence in collaboration with ISPMA and the Ministry of IT.”

Hans-Bernd Kittlaus, Global Chair of ISPMA said, “From banking to automotive, software-driven platforms are now integral to managing not only digital products but also physical goods embedded with sophisticated technologies. As product managers, understanding how to leverage these platforms is critical to amplifying a company’s market presence and sustaining technological leadership. I would like to extend my heartfelt thanks to the members of the AlphaBeta-ISPMA University Chapter at IIM Sambalpur for their outstanding efforts in organizing this event and for creating centers of excellence in collaboration with ISPMA and the Ministry of IT.”

Sapna Grover, Partner Director, Product Manager, Microsoft said, “As a product maker with a journey from DRDO to startups, Pegasystems and now Microsoft, I have witnessed firsthand the transformative power of AI.”

Sadagopan, (Chairman of ISPMA India Chapter) conducted a workshop titled “SPM Essentials for Startups: From Vision to Execution”, & emphasized that software is not merely a tool; it constitutes the very fabric of our future.

 

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