In a jarring internal memo that feels more like a dystopian prophecy than corporate communication, Fiverr CEO Micha Kaufman delivered a sobering message to his employees: adapt or be replaced. The blunt reality check, which has since surfaced across media and tech circles, underscores a growing sentiment that AI isn’t just coming for entry-level tasks — it’s coming for everyone.
“AI is coming for your jobs,” Kaufman wrote. “Heck, it’s coming for my job too.”
It was a wake-up call laced with candor and concern, sent not just as a warning but as a rallying cry to survive what he paints as an industry-wide upheaval.
No Role Is Safe
Kaufman’s email did not mince words. Whether you’re a programmer, designer, data scientist, lawyer, customer support rep, or even a CEO — no position is immune. The Fiverr chief laid out a vision of the near future in which “easy tasks” disappear, “hard tasks” become basic, and what was once thought impossible becomes routine through AI.
“Unless you become an exceptional talent — a master — you will face the need for a career change in a matter of months,” he cautioned.
But instead of inciting panic, Kaufman urged self-reflection and strategic reinvention. “Drink a glass of water. Scream in front of the mirror if it helps. Now relax,” he advised, with unsettling calm. Then came the prescription for survival.
The New Rules of Relevance
To stay afloat, employees must immerse themselves in the evolving landscape of AI tools — not just use them, but master them. “Become a prompt engineer,” he declared. “Google is dead. LLM and GenAI are the new basics.” He outlined a checklist for survival that included understanding cutting-edge AI, increasing efficiency, taking initiative, and proactively reimagining their roles.
He emphasized that being passive in this new age isn’t just risky — it’s professionally fatal.
And for those who found his tone too stark? Kaufman doubled down. “If you think I’m full of it… disregard this message,” he wrote. “But I honestly don’t think that a promising professional future awaits you if you disregard reality.”
A Call to Join the Frontlines
The email ends not with threats but with an open invitation. Kaufman encouraged employees who resonate with his vision to sit down with him and discuss the company’s future. He offered his time and support to those who choose to confront the challenge head-on.
“This is food for thought,” he concluded. “We have a magnificent company and a bright future ahead. But it won’t be pretty or easy. It will be hard and demanding — but damn well worth it.”
A Sign of the Times
In an era where executives often soften bad news with buzzwords and corporate jargon, Kaufman’s approach stands out for its raw honesty. It may feel extreme to some, but for many, it reflects an undeniable truth: AI is reshaping industries faster than most people are prepared for.
And in the Fiverr CEO’s own words, those who ignore the signs may soon be “doomed” — not just in their company, but in their entire careers.
“AI is coming for your jobs,” Kaufman wrote. “Heck, it’s coming for my job too.”
It was a wake-up call laced with candor and concern, sent not just as a warning but as a rallying cry to survive what he paints as an industry-wide upheaval.
No Role Is Safe
Kaufman’s email did not mince words. Whether you’re a programmer, designer, data scientist, lawyer, customer support rep, or even a CEO — no position is immune. The Fiverr chief laid out a vision of the near future in which “easy tasks” disappear, “hard tasks” become basic, and what was once thought impossible becomes routine through AI.
“Unless you become an exceptional talent — a master — you will face the need for a career change in a matter of months,” he cautioned.
But instead of inciting panic, Kaufman urged self-reflection and strategic reinvention. “Drink a glass of water. Scream in front of the mirror if it helps. Now relax,” he advised, with unsettling calm. Then came the prescription for survival.
The New Rules of Relevance
To stay afloat, employees must immerse themselves in the evolving landscape of AI tools — not just use them, but master them. “Become a prompt engineer,” he declared. “Google is dead. LLM and GenAI are the new basics.” He outlined a checklist for survival that included understanding cutting-edge AI, increasing efficiency, taking initiative, and proactively reimagining their roles.
He emphasized that being passive in this new age isn’t just risky — it’s professionally fatal.
And for those who found his tone too stark? Kaufman doubled down. “If you think I’m full of it… disregard this message,” he wrote. “But I honestly don’t think that a promising professional future awaits you if you disregard reality.”
A Call to Join the Frontlines
The email ends not with threats but with an open invitation. Kaufman encouraged employees who resonate with his vision to sit down with him and discuss the company’s future. He offered his time and support to those who choose to confront the challenge head-on.
“This is food for thought,” he concluded. “We have a magnificent company and a bright future ahead. But it won’t be pretty or easy. It will be hard and demanding — but damn well worth it.”
A Sign of the Times
In an era where executives often soften bad news with buzzwords and corporate jargon, Kaufman’s approach stands out for its raw honesty. It may feel extreme to some, but for many, it reflects an undeniable truth: AI is reshaping industries faster than most people are prepared for.
And in the Fiverr CEO’s own words, those who ignore the signs may soon be “doomed” — not just in their company, but in their entire careers.
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