For many, Notting Hill is Julia Roberts saying, “I am just a girl standing before a boy…” in a quaint bookshop owned by Hugh Grant. But outside Hollywood, in real time, in real place, on a long weekend in August, this West London neighbourhood transforms into a celebration of Caribbean cultures. At the Notting Hill Carnival, calypso takes over the streets, people dance in feathers, sequins and untrammelled joy, and steel bands drum up excitement as over 2 million people turn it into Europe’s largest street party.
This year, from August 23 to 25, London again danced. And flaunted its multiculturalism.
The three-day event builds up in intensity as it goes along. Saturday evening is for steel band competition. It gets raucous on Sunday as children’s J’ouvert (pronounced “joo-vay”, it means “daybreak” in French Creole) paint party in the morning gives away to a rowdy Dutty Mas (masquerade) of adults. The streets turn into a kaleidoscope of powders and paints as trucks pump out loud music to keep the crowds on their feet.
The crescendo is on Monday when the main parade and carnival procession take place. Large floats and groups of intricately costumed, feathered and bejewelled revellers dance through Notting Hill and the surrounding areas of West London.
The floats and costumes represent cultures from across the Caribbean and beyond— Trinidad and Tobago, Jamaica, Grenada, Barbados, Dominica, St Lucia, Haiti, even Brazil. They bring their heritage in colours, rhythms, outfits and flavours to the cultural melting pot that is the carnival. This community-led event is immersive for the people who congregate from all over the world to be part of it.
FLAVOUR TRAIL
Food plays a huge role in creating and sharing a sense of community— and the Notting Hill Carnival is no exception. People line up before street stalls and dig into Caribbean delicacies—jerk chicken, curried goat, fried plantain, rice and peas, ackee and saltfish, patties, fried dumplings and pepperpot stew. Wash it all down with rum punchorcoldbeerand you can almost see a sunny beach and turquoise-blue waves right around a corner of Portobello Road.
Apart from the booming trucks, over 30 sound systems are lined up to blast out all kinds of music—from reggae to calypso, drum and bass, dancehall, Afrobeats, soca, hip-hop and more. And if the procession trucks and sound systems are not enough, there are also live performances on two stages. There have been, over the years, performances by Craig David, Sean Paul and Koffee.
THE ROOTS
The Notting Hill Carnival traces its roots to the Caribbean Carnival held in St Pancras town hall in 1959, according to a BBC report. Claudia Jones, a Trinidadian human rights activist, created it to bring the community together “following a spate of racially motivated attacks on the West Indian residents of Notting Hill”.
Seven years later, in 1966, the festival moved to the streets. And nowit is the second largest festival, after the Rio carnival in Brazil.
With a growing number of revellers, the police have also stepped in. This year about 7,000 police officers were brought in to ensure safety. The police also used live facial recognition cameras, despite doubts raised by activist groups regarding the technology’s accuracy when it came to women and people of colour.
Beyond the revelry, the Notting Hill Carnival has a significant economic impact. It contributes almost £400 million to the London economy, with significant spending on accommodation, food, shopping, entertainment and travel, according to a study commissioned by The Voice in 2024.
Even as the penny adds up, it remains one of the most spectacular community events on the London calendar, celebrating freedom and diversity. If you are in London next August, make your way to Notting Hill.
The writer is a photographer living in Delhi
(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.economictimes.com)
This year, from August 23 to 25, London again danced. And flaunted its multiculturalism.
The three-day event builds up in intensity as it goes along. Saturday evening is for steel band competition. It gets raucous on Sunday as children’s J’ouvert (pronounced “joo-vay”, it means “daybreak” in French Creole) paint party in the morning gives away to a rowdy Dutty Mas (masquerade) of adults. The streets turn into a kaleidoscope of powders and paints as trucks pump out loud music to keep the crowds on their feet.
The crescendo is on Monday when the main parade and carnival procession take place. Large floats and groups of intricately costumed, feathered and bejewelled revellers dance through Notting Hill and the surrounding areas of West London.
The floats and costumes represent cultures from across the Caribbean and beyond— Trinidad and Tobago, Jamaica, Grenada, Barbados, Dominica, St Lucia, Haiti, even Brazil. They bring their heritage in colours, rhythms, outfits and flavours to the cultural melting pot that is the carnival. This community-led event is immersive for the people who congregate from all over the world to be part of it.
FLAVOUR TRAIL
Food plays a huge role in creating and sharing a sense of community— and the Notting Hill Carnival is no exception. People line up before street stalls and dig into Caribbean delicacies—jerk chicken, curried goat, fried plantain, rice and peas, ackee and saltfish, patties, fried dumplings and pepperpot stew. Wash it all down with rum punchorcoldbeerand you can almost see a sunny beach and turquoise-blue waves right around a corner of Portobello Road.
Apart from the booming trucks, over 30 sound systems are lined up to blast out all kinds of music—from reggae to calypso, drum and bass, dancehall, Afrobeats, soca, hip-hop and more. And if the procession trucks and sound systems are not enough, there are also live performances on two stages. There have been, over the years, performances by Craig David, Sean Paul and Koffee.
THE ROOTS
The Notting Hill Carnival traces its roots to the Caribbean Carnival held in St Pancras town hall in 1959, according to a BBC report. Claudia Jones, a Trinidadian human rights activist, created it to bring the community together “following a spate of racially motivated attacks on the West Indian residents of Notting Hill”.
Seven years later, in 1966, the festival moved to the streets. And nowit is the second largest festival, after the Rio carnival in Brazil.
With a growing number of revellers, the police have also stepped in. This year about 7,000 police officers were brought in to ensure safety. The police also used live facial recognition cameras, despite doubts raised by activist groups regarding the technology’s accuracy when it came to women and people of colour.
Beyond the revelry, the Notting Hill Carnival has a significant economic impact. It contributes almost £400 million to the London economy, with significant spending on accommodation, food, shopping, entertainment and travel, according to a study commissioned by The Voice in 2024.
Even as the penny adds up, it remains one of the most spectacular community events on the London calendar, celebrating freedom and diversity. If you are in London next August, make your way to Notting Hill.
The writer is a photographer living in Delhi
(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.economictimes.com)
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