Rare luxury watches made out of rubbish shoppers 'couldn't be happier with'

Many individuals purchase a timepiece to commemorate significant life events, be it a landmark birthday, an anniversary, or a personal triumph. This was the case for entrepreneur Guy Blaskey, founder of Detrash, who sought a watch to celebrate the sale of his company.

After building the healthy dog food brand Pooch & Mutt to a value of £30m and successfully challenging industry behemoths like Mars and Nestle, he began his search for the perfect commemorative timepiece.

Despite having a keen interest in watches, Guy hadn't closely followed the industry - but what he found took him by surprise. From his experience with consumer goods sold online and in supermarkets, he noticed a significant shift towards ethical brands striving to do better.

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This revelation led Guy to establish Detrash, a brand that highlights what can be achieved using materials sourced from waste. Their current collection features seven unique watches, each design limited to a run of just 100 pieces.

Among these is the Cali - Melting Ice Cap Blue, priced at £375. This striking blue-dialled watch is not only sustainable but also boasts a 41mm dive watch made with 80% recycled steel, an ocean-plastic strap, automatic movement and is water-resistant up to 200m, reports the Express.

Other options include the Blue Steel watch for £375, the green-hued Poison Ivy for £375, and finally, the Player One for £375, which draws inspiration from gaming culture with various emojis and characters adorning its design.

If this isn't the timepiece for everyone, shoppers could alternatively try the Casio Collection Men Black Plastic Strap Watch for £14.95 from House of Watches which features a resin band and case that's robust and has flexible qualities. Another option is the Garmin Instinct 2 Smart Watch - Graphitefor £219 from Argos which boasts 32MB memory, two hour charging and can monitor workouts and runs.

The reviews for the Detrash watches, however, are frequently highly rated, as one person said about the Player One watch: "Very pleased, love it. No one would ever know your watch is made from trash unless you told them. Keep making great watches from trash."

Another said: "I purchased a Player One and I couldn't be happier with it. There is a nice weight to it (which I didn't expect with it being made of recycled material), the colours really pop and it seems to be really well made. I'm glad I took the plunge!"

"Thanks so much for the Player One. I love it and my daughter has already tried to steal it off me! I am proud to be your first Thailand customer. The Rolex will have to stay in the drawer for now! Also Thanks Dan for getting it out so quickly to me, much appreciated. Can highly recommend to anyone looking for a fun watch that's different!" said another. Not every watch brand will suit everyone and some others had differing views.

One commented: "I like the watch, it is very cool and stylish, my only comment relates to the strap, I feel this drags down the premium feel of the watch face and its looks. My strap is already slightly fraying at the every end, the yellow strips of cotton look like elastic bands a little. Other than that I am really pleased."

Another remarked: "I was sceptical of the quality of the watch when I first saw it thinking that for the price and quality it was too good to be true, but, upon receiving the watch my expectations were absolutely blown away."

The luxury timepiecescan be shopped from Detrash.