Ubisoft has appointed Christophe Derennes and Charlie Guillemot as co-CEOs of its new subsidiary, marking a significant step in the company's strategy to transform three of its most valuable franchises into billion-euro properties.
The subsidiary, first announced in March, will focus exclusively on developing Assassin's Creed , Rainbow Six , and Far Cry into "evergreen, multi-platform game ecosystems" with backing from strategic partner Tencent . The Chinese tech giant's investment is expected to complete by the end of 2025, pending regulatory approval.
Derennes brings 35 years of Ubisoft experience, having co-founded the Montreal studio in 1997 and most recently serving as Managing Director for North America . His operational expertise spans major game launches and production strategy across the company's portfolio.
Guillemot represents a new generation of gaming leadership, combining entrepreneurial experience with deep industry knowledge. After starting at Owlient, a studio later acquired by Ubisoft, he co-founded Web3 gaming studio Unagi in 2021 before returning to Ubisoft in 2025. His approach emphasizes gameplay-first design and player-centric decision-making.
The new subsidiary structure aims to give development teams greater autonomy and agility in creating next-generation player experiences. This organizational shift reflects Ubisoft's broader strategy to build sustainable, long-term franchise ecosystems rather than traditional single-game releases.
The subsidiary, first announced in March, will focus exclusively on developing Assassin's Creed , Rainbow Six , and Far Cry into "evergreen, multi-platform game ecosystems" with backing from strategic partner Tencent . The Chinese tech giant's investment is expected to complete by the end of 2025, pending regulatory approval.
Derennes brings 35 years of Ubisoft experience, having co-founded the Montreal studio in 1997 and most recently serving as Managing Director for North America . His operational expertise spans major game launches and production strategy across the company's portfolio.
Guillemot represents a new generation of gaming leadership, combining entrepreneurial experience with deep industry knowledge. After starting at Owlient, a studio later acquired by Ubisoft, he co-founded Web3 gaming studio Unagi in 2021 before returning to Ubisoft in 2025. His approach emphasizes gameplay-first design and player-centric decision-making.
The new subsidiary structure aims to give development teams greater autonomy and agility in creating next-generation player experiences. This organizational shift reflects Ubisoft's broader strategy to build sustainable, long-term franchise ecosystems rather than traditional single-game releases.
You may also like
Thomas Frank drops Cristian Romero transfer hint and admits that he agrees with Daniel Levy
True cost of Nigel Farage's 'war on clean energy' exposed by Labour
Love Island fans 'gobsmacked' as real reason for Harrison's exit revealed
Homeowner alert over garden fence rule that 'catches a lot of people out'
Giovanni Pernice shows off body transformation after Strictly Come Dancing exit
